Privacy Policy

Last updated: April 17, 2026

This policy explains what information Rifle Optics World ("we", "us") collects when you visit rifleopticsworld.com, how we use it, and the choices you have.

Information we collect

• Server request logs. Our hosting provider and CDN record standard request metadata (IP address, user agent, timestamp, path) for abuse prevention and uptime monitoring. We do not sell this data.
• Privacy-focused analytics (Umami). We use Umami, a privacy-focused analytics tool, to understand how visitors use our site. Umami does not use cookies, does not track users across websites, and does not collect personal information. It records aggregate page views and anonymised event interactions (e.g., which buying-guide category was viewed, which interactive tool was used). IP addresses are hashed and not stored.
• Affiliate click tracking.When you click a "Shop", "Buy", or price-comparison link, our server records the click via a one-time redirect at /go/<id>. We store the listing ID, retailer, user agent, referrer, and a SHA-256 hash of your IP (salted, not reversible). This lets us reconcile commissions with the affiliate network and detect bot traffic. The affiliate network also records the click on its side; see How We Make Money.
• Contact information. If you email us we keep a record of that thread for as long as needed to answer it.

Cookies

Rifle Optics World itself does not set any tracking cookies. Our analytics provider (Umami) is cookieless by design. Third-party retailers and affiliate networks set their own cookies when you click outbound links; their policies govern those cookies.

We do not sell personal information

Rifle Optics World does not sell your personal information and does not share it with third parties for cross-context behavioural advertising. Affiliate networks record only the click context needed to attribute a purchase.

Your rights under California (CCPA/CPRA) and Colorado (CPA)

If you are a resident of California, Colorado, the EU, or the UK, you have the right to:

• Request access to the personal data we hold about you
• Request correction of inaccurate personal data
• Request deletion of personal data we hold
• Opt out of the sale or sharing of personal data (we do not sell)
• Appeal a denied request

To exercise any of these rights, email privacy [at] rifleopticsworld.com with the subject line "Privacy request" and describe the request. We respond within 45 days and may ask for verification that you are the person the request relates to.

Data deletion

To request deletion of any personal data we hold, email privacy [at] rifleopticsworld.com. We confirm deletion in writing once complete, typically within 30 days.

AI-assisted content

Some articles on Rifle Optics World are drafted with the help of large language models and reviewed by our editorial team before publication. See our Editorial Guidelines for the full disclosure.

Changes

We may update this policy. The "last updated" date at the top of the page always reflects the current version.